The Greatest Losses Are Unknown And Unknowable.

The Aim Proposed Here For Any Organization Is For Everybody To Gain - Stockholders, Employees, Suppliers, Customers, Community, The Environment - Over The Long Term.

Quality Begins With The Intent, Which Is Fixed By Management.

Eliminate Slogans, Exhortations, And Targets For The Work Force Asking For Zero Defects And New Levels Of Productivity. Such Exhortations Only Create Adversarial Relationships, As The Bulk Of The Causes Of Low Quality And Low Productivity Belong To The System And Thus Lie Beyond The Power Of The Work Force

A System Must Be Managed. It Will Not Manage Itself.

If Someone Can Make A Contribution To The Company He Feels Important.