A Brand That Stands For What All

Authenticy In Marketing Is Telling A Story People Want To Hear.

Being Aware Of Your Fear Is Smart. Overcoming It Is The Mark Of A Successful Person.

I Find That It's Almost Essential To Fall In Love With An Idea To Invest The Time It Takes To Make It Good And Worth Sharing. And Then, The Hard Part: Deleting That Idea When It's Just Not What It Could Be. Too Often, Organizations Are Good At The First Part, But Struggle With The Second. And So We Defend Expired Business Models, Support The Status Quo And Have A Knee-jerk Inclination To Preserve What We've Got.

I Learned That A Long Walk And Calm Conversation Are An Incredible Combination If You Want To Build A Bridge.

I Think It's Fascinating To Note That Some Of The Most Successful Organizations Of Our Time Got There By Focusing Obsessively On Service, Viewing Compensation As An Afterthought Or A Side Effect. As Marketing Gets More And More Expensive, It Turns Out That Caring For People Is A Useful Shortcut To Trust, Which Leads To All The Other Things That A Growing Organization Seeks.