You Dont Need To Convince Everyone. All

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

The Problem With The Race To The Bottom Is That You Might Win

Transformation Al Leaders Don't Start By Denying The World Around Them. Instead, They Describe A Future They'd Like To Create Instead.

It's Uncomfortable To Resist The Urge To Settle.

How Dare You Settle For Less When The World Has Made It So Easy For You To Be Remarkable?