Your History Of Work Is As Important

Marketing Begins Before The Product Is Launched.

People Don't Believe What You Tell Them. They Rarely Believe What You Show Them. They Often Believe What Their Friends Tell Them. They Always Believe What They Tell Themselves.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

Success Comes From Doing The Hard Part. When The Hard Part Is All You've Got, You're More Likely To Do It. And This Is Precisely Why It's Difficult To Focus. Because Focusing Means Acknowledging That You Just Signed Up For The Hard Part.

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.