Your Brand Or Your Name Is Simply

Whatever You And Your Team Decide Your New Brand Will Stand For, Deliver On That Promise. That's The Only Way You'll Ever Control Your Brand. And Beware: Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will.

Free Publicity And Word Of Mouth Is Probably The Best And Cheapest Form Of Advertising. Learn To Use It To Your Advantage.

I Am Always Working On The Go. I Have Never Had An Office That I Work Out Of And Work Has Become Intertwined With My Personal Life. Fortunately I Am Able To Work From My Home And Can Answer My E-mails In The Morning, Play Tennis Or Kitesurf In The Afternoon To Keep Fit And Have Meetings Or Phone Calls In Between.

We've Definitely Cracked The Technology. Now We're Just Trying To Be Able To Produce The Amount Of Fuels That We Need To Satisfy Our Own Needs And Then Other People's Needs.

We Have A Business That Some People Feel Pollutes, And I Happen To Agree With Them. ... And So On The Basis Of Trying To Do Good And, You Know, Hopefully Turn A Profit, What We Did Was We Pledged That We'd Put All The Profits From Our Airline Business Into Trying To Develop Clean Fuels.