Fortunately We're Not A Public Company -

As An Adventurer...i Try To Protect Against The Downside. I Make Sure I Have Covered As Many Eventualities As I Can. In The End, You Have To Take Calculated Risks; Otherwise You're Going To Sit In Mothballs All Day And Do Nothing.

As An Entrepreneur, You've Got To Protect Against The Company Going Bust. And As An Adventurer, You've Got To Protect Against Losing Your Life. It's Even More Important As An Adventurer To Get It Right.

One Night, I Was Chatting With A Group Of 16-year-old Girls Over A Few Drinks About A Name For The Record Store ... A Bunch Of Ideas Were Bounced Around, Then, As We Were All New To Business, Someone Suggested Virgin. It Smacked Of New And Fresh And At The Time The Word Was Still Slightly Risqué, So, Thinking It Would Be An Attention-grabber, We Went With It.

However Tight Things Are, You Still Need To Have The Big Picture At The Forefront Of Your Mind.

If You Get Into Entrepreneurshi P Driven By Profit, You Are A Lot More Likely To Fail. The Entrepreneurs Who Succeed Usually Want To Make A Difference To People’s Lives, Not Just Their Own Bank Balances. The Desire To Change Things For The Better Is The Motivation For Taking Risks And Pursuing Seemingly Impossible Business Ideas.