You Will Never Win Fame And Fortune

I Can't Stand Callow Amateurs Who Aren't Sufficiently Interested In The Craft Of Advertising To Assume The Posture Of Students.

I Did Not Feel 'evil' When I Wrote Advertisements For Puerto Rico. They Helped Attract Industry And Tourists To A Country Which Had Been Living On The Edge Of Starvation For 400 Years.

Like A Midwife, I Make My Living Bringing New Babies Into The World, Except That Mine Are New Advertising Campaigns.

Readers Travel So Fast They Don't Stop To Decipher The Meaning Of Obscure Headlines.

David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.