You Need To Get One Thing Done

The "be Good" Concept Also Comes Up When We Design Our Products. We Want Them To Have Positive Social Effects.

Lots Of Companies Don't Succeed Over Time. What Do They Fundamentally Do Wrong? They Usually Miss The Future.

I Think It Is Often Easier To Make Progress On Mega-ambitious Dreams. I Know That Sounds Completely Nuts. But, Since No One Else Is Crazy Enough To Do It, You Have Little Competition. There Are So Few People This Crazy That I Feel Like I Know Them All By First Name. They All Travel As If They Are Pack Dogs And Stick To Each Other Like Glue. The Best People Want To Work The Big Challenges.

My Job As A Leader Is To Make Sure Everybody In The Company Has Great Opportunities, And That They Feel They're Having A Meaningful Impact And Are Contributing To The Good Of Society. As A World, We're Doing A Better Job Of That. My Goal Is For Google To Lead, Not Follow That.

Being Negative Is Not How We Make Progress, And The Most Important Things Are Not Zero Sum.