You May Think Using Google's Great, But

The Ultimate Search Engine Would Basically Understand Everything In The World, And It Would Always Give You The Right Thing. And We're A Long, Long Ways From That.

The "be Good" Concept Also Comes Up When We Design Our Products. We Want Them To Have Positive Social Effects.

You Can Try To Control People, Or You Can Try To Have A System That Represents Reality. I Find That Knowing What's Really Happening Is More Important Than Trying To Control People.

If Your Access To Health Care Involves Your Leaving Work And Driving Somewhere And Parking And Waiting For A Long Time, That's Not Going To Promote Healthiness.

You Have To Combine Both Things: Invention And Innovation Focus, Plus The Company That Can Commercialize Things And Get Them To People.