You Have To Be Careful What You

Those Who Fear The New Are The Ones Who Have Mastered The Old.

The Most Basic Human Desire Is To Feel Like You Belong. Fitting In Is Important.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

Offer Someone The Opportunity To Rebuild A Company Or Reinvent An Industry As The Primary Incentive, And It Will Attract Those Drawn To The Challenge First And The Money Second.

So Much Of Starting A Business Or Affecting Change Is The Confidence And Courage To Simply Try.