You Don't Need A New Plan For

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

The Internet Has Opened The Door For Millions Of Businesses To Do Things Differently, Because There Are Other Assets Now, Assets That Can Transcend Location. Your Permission To Talk To Customers, Your Reputation, Your Unique Products-you Can Build A Business Around Them Online.

Lack Of Resources (payroll), Time And Competing Priorities Are Why So Many Nonprofits Haven't Done Well. It's That Simple.

Sometimes, We're So Focused On Being Consistent That We Also Lower The Bar On Amazing. After All, The Thinking Goes, If We Can't Be Amazing All The Time, Better To Reset The Expectation To Merely Good. Which Robs Us Of The Ability To (sometimes) Be Amazing.

Organizations Grow When They Persuade A Tiny Cadre To Be Passionate, Not When They Touch Millions With A Mediocre Message