You Can't Manufacture Passion Or "motivate" People

Perhaps Your Quest To Be Part Of Building Something Great Will Not Fall In Your Business Life. But Find It Somewhere. If Not In Corporate Life, Then Perhaps In Making Your Church Great. If Not There, Then Perhaps A Nonprofit, Or A Community Organization, Or A Class You Teach. Get Involved In Something That You Care So Much About That You Want To Make It The Greatest It Can Possibly Be, Not Because Of What You Will Get, But Just Because It Can Be Done.

Most People Will Look Back And Realize They Did Not Have A Great Life Because It's Just So Easy To Settle For A Good Life.

A Visionary Company Doesn't Simply Balance Between Idealism And Profitability: It Seeks To Be Highly Idealistic And Highly Profitable. A Visionary Company Doesn't Simply Balance Between Preserving A Tightly Held Core Ideology And Stimulating Vigorous Change And Movement; It Does Both To An Extreme.

Good Is The Enemy Of Great.

Just Because A Company Falls Doesn't Invalidate What We Can Learn By Studying That Company When It Was At Its Historical Best.