You Can Either Fit In Or Stand

A Generation That Hates War Will Not Bring Peace. A Generation That Loves Peace Will Bring Peace.

Remarkable Marketing Is The Art Of Building Things Worth Noticing Right Into Your Product Or Service. Not Slapping On Marketing As A Last-minute Add-on, But Understanding That If Your Offering Itself Isn’t Remarkable, It’s Invisible.

Powerful Advertising Is Anticipated, Personal, And Relevant.

The Only Purpose Of Starting Is To Finish, And While The Projects We Do Are Never Really Finished, They Must Ship.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.