It's Unlikely That You'll Create Something Scarce

We've Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All To Prefer Fitting In With The Right People

When You See The World As It Is, But Insist On Making It More Like It Could Be, You Matter.

You Don't Launch A Popular Blog, You Build One. The Writing Isn't The Hard Part, It's The Commitment.

Rather Than Simply Interrupting A Television Show With A Commercial Or Barging Into The Consumer’s Life With An Unannounced Phone Call Or Letter, Tomorrow’s Marketer Will First Try To Gain The Consumer’s Consent To Participate In The Selling Process.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.