Word Of Mouth Is Very Powerful.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.

We Like To Pioneer, We Like To Explore, We Like To Go Down Dark Alleys And See What's On The Other Side.

Market Leadership Can Translate Directly To Higher Revenue, Higher Profitability, Greater Capital Velocity And Correspondingly Stronger Returns On Invested Capital.

We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.