Why Does Every Generation Have To Think

Strategy Is A Pattern In A Stream Of Decisions

While Hard Data May Inform The Intellect, It Is Largely Soft Data That Generates Wisdom.

Strategy-making Is An Immensely Complex Process Involving The Most Sophisticated, Subtle, And At Times Subconscious Of Human Cognitive And Social Processes.

Organizations Should Be Built And Managers Should Be Functioning So People Can Be Naturally Empowered. If Someone's Doing Their Job, If Someone's Working In One Of Your Warehouses, Say, They Should Know Their Job Better Than Anybody. They Don't Need To Be 'empowered,' But Encouraged And Left Alone To Be Able To Do What They Know Best.

Strategy Is Not The Consequence Of Planning, But The Opposite: Its Starting Point.