When Your Government, Employer, Landlord, Merchant, Banker

The Ceo Era Gave Rise To The Cfo (not Certified Flying Object, As You Might Imagine, But Chief Financial Officer) And, Most Recently, The Cio, Chief Investment Officer, A Nice Boost For The Bookkeeper You Can't Afford To Give A Raise . . .

Why Use A Modifier To Set Straight A Not-quite-right Noun When The Right Noun Is Available?

To Communicate, Put Your Words In Order; Give Them A Purpose; Use Them To Persuade, To Instruct, To Discover, To Seduce.

If You Want To "get In Touch With Your Feelings," Fine, Talk To Yourself. We All Do. But If You Want To Communicate With Another Thinking Human Being, Get In Touch With Your Thoughts. Put Them In Order, Give Them A Purpose, Use Them To Persuade, To Instruct, To Discover, To Seduce. The Secret Way To Do This Is To Write It Down, And Then Cut Out The Confusing Parts.

I Welcome New Words, Or Old Words Used In New Ways, Provided The Result Is More Precision, Added Color Or Greater Expressiveness.