When You Start A Company, It's A

The Evolving Social And Digital Media Platforms And Highly Innovative And Relevant Payment Capabilities Are Causing Seismic Changes In Consumer Behavior And Creating Equally Disruptive Opportunities For Business.

Beverages Have To Be Created. And They're Created By Looking At What Trend Is In, Say, The Fashion Industry - What Color's Hot Right Now.

I Think The Most Important Thing That I Think Everyone In America Must Have Is Belief That Wherever They Live, Whatever Station They Have In Life, That The American Dream Is Alive And Well. I Think The Fracturing Of Trust And Confidence Is In The American Dream.

Customers Don't Always Know What They Want. The Decline In Coffee-drinking Was Due To The Fact That Most Of The Coffee People Bought Was Stale And They Weren't Enjoying It. Once They Tasted Ours And Experienced What We Call "the Third Place" ... A Gathering Place Between Home And Work Where They Were Treated With Respect.. They Found We Were Filling A Need They Didn't Know They Had.

Grow With Discipline. Balance Intuition With Rigor. Innovate Around The Core. Don't Embrace The Status Quo.