To Be An Enduring, Great Company, You

The Starbucks Customer And The Teavana Customer Are Two Very Different Customers, Two Different Need States That Are Highly Complimentary.

There Are Moments In Our Lives When We Summon The Courage To Make Choices That Go Against Reason, Against Common Sense And The Wise Counsel Of People We Trust. But We Lean Forward Nonetheless Because, Despite All Risks And Rational Argument, We Believe That The Path We Are Choosing Is Right And Best Thing To Do. We Refuse To Be Bystanders, Even If We Do Not Know Exactly Where Our Actions Will Lead.

I Really Believe That You Cannot Use The Stock Market As A Proxy For The Economy.

If You Look At Coffee, Tea, Food And Juice, We Think There Are Inherent Opportunities. If You Look At Health Bars Or Grab-and-go Products That Are In Our Stores, We Think We Can Significantly Enhance Them And Make Them More Widely Available.

I Think If You're An Entrepreneur, You've Got To Dream Big - And Then Dream Bigger.