When You Focus On Delighting An Audience

Choose Your Customers. Fire The Ones That Hurt Your Ability To Deliver The Right Story To The Others.

You Create Your Reality According To Your Beliefs And Expectations, Therefore You Should Examine These Carefully. If You Do Not Like Some Aspect Of Your World, Then Examine Your Own Expectations.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.

Hope Without A Strategy Doesn’t Generate Leadership. Leadership Comes When Your Hope And Your Optimism Are Matched With A Concrete Vision Of The Future And A Way To Get There. People Won’t Follow You If They Don’t Believe You Can Get To Where You Say You’re Going.

You Create Your Reality. You Will Find This Freedom By Learning To Look Inward, And By Realizing That You Create The Reality That You Know. There Are No Exceptions To This Rule. Your Successes And Your Failures Alike, You Have Yourselves Created. If You Would But Understand, This Is The Truth That Would Make You Free.