When You Can Swim, Who Cares How

If You Can't Sell To 1 In 1000, Why Market To A Million?

Leaders Have Followers, Managers Have Employees. Managers Make Widgets, Leaders Make Change.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

The One Path That Never Works Is The Most Common One: Doing Nothing At All.

You Can Risk Being Wrong Or You Can Be Boring.