If You Can't Sell To 1 In

Surprise Comes From Defying Expectations.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

It's Uncomfortable To Resist The Urge To Settle.

Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work.

Great Leaders Create Movements By Empowering The Tribe To Communicate. They Establish The Foundation For People To Make Connections, As Opposed To Commanding People To Follow Them.