When It Comes To Mentors, You Can't

The Words Of The Social Critic Eric Hoffer Were Ringing True: "every Great Cause Begins As A Movement, Becomes A Business, And Turns Into A Racket."

That Was The Real Secret Of The Tarahumara: They'd Never Forgotten What It Felt Like To Love Running. They Remembered That Running Was Mankind's First Fine Art, Our Original Act Of Inspired Creation. Way Before We Were Scratching Pictures On Caves Or Beating Rhythms On Hollow Trees, We Were Perfecting The Art Of Combining Our Breath And Mind And Muscles Into Fluid Self-propulsion Over Wild Terrain. And When Our Ancestors Finally Did Make Their First Cave Paintings, What Were The First Designs? A Downward Slash, Lightning Bolts Through The Bottom And Middle-behold, The Running Man.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

Endurance, After All, Is The Only Reason We Even Exist. We Think Of Ourselves As Nature's Deadliest Animals, But The Truth Is, A Naked Human Is The Biggest Wimp In The Wild. We Have No Fangs, No Claws, No Strength, And No Speed.

Extreme Heroism Springs From Something That No Scientific Theory Can Fully Explain; It's An Illogical Impulse That Flies In The Face Of Biology, Psychology, Actuarial Statistics, And Basic Common Sense.