Everyone Is Built For Running.

But You Can't Muscle Through A Five-hour Run That Way; You Have To Relax Into It Like Easing Your Body Into A Hot Bath, Until It No Longer Resists The Shock And Begins To Enjoy It.

Human Urine Is Both Nutrient-rich And An Effective Tooth Whitener

-the Reason We Race Isn't So Much To Beat Each Other But To Be With Each Other. -the Hopis Consider Running A Form Of Prayer; They Offer Every Step As A Sacrifice To A Loved One, And In Return Ask The Great Spirit To Match Their Strength With Some Of His Own.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

The Words Of The Social Critic Eric Hoffer Were Ringing True: "every Great Cause Begins As A Movement, Becomes A Business, And Turns Into A Racket."