We Were Born To Run; We Were

Perhaps All Our Troubles - All The Violence, Obesity, Illness, Depression, And Greed We Can't Overcome - Began When We Stopped Living As Running People. Deny Your Nature, And It Will Erupt In Some Other, Uglier Way.

The Reason We Race Isn't So Much To Beat Each Other... But To Be With Each Other.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

Running Should Be Free, Man.

That Was The Real Secret Of The Tarahumara: They'd Never Forgotten What It Felt Like To Love Running. They Remembered That Running Was Mankind's First Fine Art, Our Original Act Of Inspired Creation. Way Before We Were Scratching Pictures On Caves Or Beating Rhythms On Hollow Trees, We Were Perfecting The Art Of Combining Our Breath And Mind And Muscles Into Fluid Self-propulsion Over Wild Terrain. And When Our Ancestors Finally Did Make Their First Cave Paintings, What Were The First Designs? A Downward Slash, Lightning Bolts Through The Bottom And Middle-behold, The Running Man.