When Companies Try To Guess What Consumers

I Could Wear Makeup Today, And One Person Would Say It Looks Bland, Another Would Say It Looks Fake, And Another Might Tell Me I Look Really Natural. Everyone Is Convinced Their Opinion Is The Truth, And That's What I Struggle Against.

I Don't Know If I Approach Choice Any Differently Than The Sighted People Do, But What I Am Very Cognizant Of Is That Choice Does Have Limits And Because Of That I Really Try To Take Advantage Of The Domains In Which I Do Have Choice.

When People Are Given A Moderate Number Of Options (4 To 6) Rather Than A Large Number (20 To 30), They Are More Likely To Make A Choice, Are More Confident In Their Decisions, And Are Happier With What They Choose.

You Know, You Take A Little Infant And You Turn On The Music Mobile On Their Crib And You Find That If You Give Them A Music Mobile Which Turns On Automatically Versus A Music Mobile In Which - If By Chance Their Little Legs Or Their Little Hands Accidentally Touches It - Turns On They're So Much More Excited If By Chance It Turns On Because They Touched It, So That Desire For Control Over Their Environment Is... Really Appears From Very Early On And If You Look At Children's First Words, "no, Yes."

What You See Determines How You Interpret The World, Which In Turn Influences What You Expect Of The World And How You Expect The Story Of Your Life To Unfold.