Consumers Presented With Six Choices On An

The Typical Walmart Today Offers You 100,000 Products.

About The Only Question That We Would Say And This Is A Big One In Our Lives That We Would Say You Don't Just Use Pure Reason To Decide The Answer To Is Anything That Affects Your Happiness, Because Then Gut And Reason Answer Very Different Questions. So Gut Tells You "how Do I Feel About This Right Now?"

The First Thing We Looked At, In What Case Were People More Likely To Be Attracted To The Jar Or Jam, So In Which Case Are People More Likely To Stop When They Saw The Display Of Jams And What We Found Was That More People Stopped When There Were 24 Jams.

In Fact, Even In That Store Draeger's They Had 348 Different Kinds Of Jam Actually In The Jam Aisle. And What We Found Over About, Say, 10 Years Of Research Is That As The Number Of Choices Actually Increase People Are Less Likely To Make A Choice And Sometimes They Do This Even When It's Really Bad For Them.

Being A Sikh Meant Having To Do What Mom And Dad Said, And Going To Temple, And Mom And Dad Choosing Who I Would Marry. But Going To An American School Taught Me That I Was The One Who's Supposed To Make Those Choices.