What Leads Us Astray Is Confusing More

When Companies Try To Guess What Consumers Want, They Essentially Make The Choice For Consumers.

First-generation Children Were Strongly Influenced By Their Immigrant Parents' Approach To Choice. For Them, Choice Was Not Just A Way Of Defining And Asserting Their Individuality, But A Way To Create Community And Harmony By Deferring To The Choices Of People Whom They Trusted And Respected.

So Gut Tells You "how Do I Feel About This Right Now?" It Doesn't Tell Me How I Feel About It Tomorrow Or Even A Few Minutes From Now. It Just Tells Me How I'm Feeling Right Now.

We Do The Same Thing In Our Own Lives, Embracing Information That Supports What We Already Prefer Or Vindicates Choices We Previously Made.after All, It Feels Better To Justify Our Opinions Rather Than Challenge Them, To Contemplate Only The Pros And Relegate The Cons To The Back Of Our Minds. However, If We Want To Make The Most Of Choice, We Have To Be Willing To Make Ourselves Uncomfortable. The Question Is, If We Are Willing, How Exactly Do We Go About Fortifying Ourselves Against These Biases?

I Went Home And They Seemed... My Parents Seemed Normal. They Didn't Seem To Feel Like Somehow They Had Been Victims Of Some Nazi Camp Or Something.