The Key To Getting The Most From

We Are Often In Society Told To Make Decisions In One Of Two Ways. We're Either Told "use Your Gut, Just Go With How You Feel About It And Let That Guide You," Or We're Told To Use Reason - Some Very Deliberative Methodical Process Of Pros And Cons And Really Thinking It Through.

Now If You Expand Their Choice Set. Say You Give Them 20 Different Speed Dates, Everything Goes Out The Window. Everybody Starts Choosing In Accordance With Looks Because That Becomes The Easiest Criteria By Which To Weed Out All The Options And Decide "so Who Am I Going To Say Yes To?"

I Mean We Might Even Go To War As To Whether We Love Coke Or Pepsi And Our Whole Identity Is Wrapped Up In That Choice. You Know, For The Russians They Felt That These Minor Differences Between These Various Sodas Was Just Hyped Up And Irrelevant.

The Saying Goes That History Repeats Itself; Personal Histories Do The Same. We Can Gather The Lessons Of Others' Lives Through Observation, Conversation, And By Seeking Advice. We Can Use The Automatic System To Find Out Who The Happy People Are, And The Reflective System To Evaluate How They Got To Be That Way. Pursuing Happiness Need Not Be A Lonely Endeavor. In Fact, Throwing In Our Lot With Others May Be A Very Good Way Of Coping With The Disappointments Of Choice.

The Typical Walmart Today Offers You 100,000 Products.