What We Most Need In Our Lives,

Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work.

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

Think Big. Start Small.

We Have Little Choice But To Move Beyond Quality And Seek Remarkable, Connected, And New. Remarkable, As You've Already Figured Out, Demands Initiative.

Remember The Bob Dylan Rule: It's Not Just A Record, It's A Movement.