We're Born With The Desire, But We

The Key To Getting The Most From Choice Is To Be Choosy About Choosing.

I Do Think That There Are Cultural Differences In The Extent To Which We Value Having More And More Choice.

The First Thing We Looked At, In What Case Were People More Likely To Be Attracted To The Jar Or Jam, So In Which Case Are People More Likely To Stop When They Saw The Display Of Jams And What We Found Was That More People Stopped When There Were 24 Jams.

It's Always A Thrilling Experience To Go Into A Place That Offers You A Lot Of Choice. You Know It's Like It Reminds You Of When You're A Kid And You Go To The Amusement Park And Whether It Be Disneyworld Or Six Flags You Know That Thrilling Moment When You First Enter And You Know You've Got All These Possibilities For The Day And It's Really A... It's A Wonderful Feeling.

What's Interesting Is That The Way We Go About Finding Our Marriage Partners Today Is Quite Different From The Way It Used To Be In This Culture.