Well Certainly Not Having Any Choice -

The Key To Getting The Most From Choice Is To Be Choosy About Choosing.

What We Share With Animals Is A Desire For Choice. It's A Desire To Have Control Over Our Life And A Desire To Live And Use Choice As A Way In Which We Can Facilitate Our Ability To Live And That Is Something We Really Were Born With.

In Reality, Many Choices Are Between Things That Are Not That Much Different. The Value Of Choice Depends On Our Ability To Perceive Differences Between The Options.

Now If You Expand Their Choice Set. Say You Give Them 20 Different Speed Dates, Everything Goes Out The Window. Everybody Starts Choosing In Accordance With Looks Because That Becomes The Easiest Criteria By Which To Weed Out All The Options And Decide "so Who Am I Going To Say Yes To?"

The Expansion Of Choice Has Become An Explosion Of Choice.