We Want Best Efforts Guided By Theory.

What Makes A Scientist Great Is The Care That He Takes In Telling You What Is Wrong With His Results, So That You Will Not Misuse Them.

Management's Job Is To Optimize The Whole System.

Zero Defects Is A Super Highway Going Down The Tube.

Put A Good Person In A Bad System And The Bad System Wins, No Contest.

The Customer Invents Nothing. New Products And New Services Come From The Producer.