We Just Wanted To Build The Best

Innovation Is Saying 'no' To 1,000 Things.

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products... We Trust As A Consequence Of That, People Will Like Them, And As Another Consequence, We'll Make Some Money. But We're Really Clear About What Our Goals Are.

I Hate The Way People Use Powerpoints Instead Of Thinking

It Is Piracy, Not Overt Online Music Stores, Which Is Our Main Competitor.

You've Heard Of Plug-and-play. This Is Plug, Unplug And Play. It's So Simple To Use, It's Unbelievable.