We Have A Very Narrow View Of

Groups Tend To Be More Extreme Than Individuals.

The Effort Invested In 'getting It Right' Should Be Commensurate With The Importance Of The Decision.

Negotiations Over A Shrinking Pie Are Especially Difficult Because They Require An Allocation Of Losses. People Tend To Be Much More Easygoing When They Bargain Over An Expanding Pie.

We're Generally Overconfident In Our Opinions And Our Impressions And Judgments.

You're Surprised By Something, But You Don't Really Know What Surprised You; You Recognize Someone, But You Don't Really Know What Cues Cause You To Recognize That Person.