So Your Emotional State Really Has A

Doubts Are Suppressed By Groups... But Remember That The Internal Incentives That Shape How The Group Perceives Risks And Rewards May Be Very Different From The Reality Of The Risks And Rewards In The External Marketplace. Those Incentives Can Distort Risk Perception.

People Exaggerate Their Confidence In Their Plans - Something We Call The Planning Fallacy... The Existence Of The Plan Tends To Induce Overconfidence.

A Reliable Way To Make People Believe In Falsehoods Is Frequent Repetition, Because Familiarity Is Not Easily Distinguished From Truth. Authoritarian Institutions And Marketers Have Always Known This Fact.

We Are Very Influenced By Completely Automatic Things That We Have No Control Over, And We Don't Know We're Doing It.

Endlessly Amused By People's Minds.