We Don't Settle For Anything Less Than

Bottom Line Is, I Didn't Return To Apple To Make A Fortune. I've Been Very Lucky In My Life And Already Have One. When I Was 25, My Net Worth Was $100 Million Or So. I Decided Then That I Wasn't Going To Let It Ruin My Life. There's No Way You Could Ever Spend It All, And I Don't View Wealth As Something That Validates My Intelligence.

When I Was Young, There Was An Amazing Publication Called The Whole Earth Catalog, Which Was One Of The Bibles Of My Generation. It Was Created By A Fellow Named Stewart Brand Not Far From Here In Menlo Park, And He Brought It To Life With His Poetic Touch. This Was In The Late 1960's, Before Personal Computers And Desktop Publishing, So It Was All Made With Typewriters, Scissors, And Polaroid Cameras. It Was Sort Of Like Google In Paperback Form, 35 Years Before Google Came Along: It Was Idealistic, And Overflowing With Neat Tools And Great Notions.

For Most Of My Life, I’ve Felt That There Must Be More To Our Existence Than Meets The Eye. This Is Who I Am, And You Can’t Expect Me To Be Someone I’m Not.

Fear Of Failure Falls Away In The Face Of Death.

It Is Hard To Think That A $2 Billion Company With 4,300-plus People Couldn't Compete With Six People In Blue Jeans.