Fear Of Failure Falls Away In The

What We're Doing Here Will Send A Giant Ripple Through The Universe.

We're Gambling On Our Vision, And We Would Rather Do That Than Make "me Too" Products. Let Some Other Companies Do That. For Us, It's Always The Next Dream.

It's Not About Pop Culture, And It's Not About Fooling People, And It's Not About Convincing People That They Want Something They Don't. We Figure Out What We Want. And I Think We're Pretty Good At Having The Right Discipline To Think Through Whether A Lot Of Other People Are Going To Want It, Too. That's What We Get Paid To Do.

A Lot Of Companies Have Chosen To Downsize, And Maybe That Was The Right Thing For Them. We Chose A Different Path. Our Belief Was That If We Kept Putting Great Products In Front Of Customers, They Would Continue To Open Their Wallets.

No One Is Going To Buy A Big Phone.