We Do A Lot Of Things For

An Acorn Would Never Brag About Giving Shade.

Certainly Some Things That Are Very Good Can Sometimes Be Used In A Bad Way.

To Whom Much Is Given, Much Is Expected. I Do Believe This. It's Embedded In Me.

We Have To Make Sure, At Apple, That We Stay True To Focus, Laser Focus - We Know We Can Only Do Great Things A Few Times, Only On A Few Products.

So I Had To Figure Out For Myself What Was Right And True. It Was A Search. It Was A Process. It Drew On The Moral Sense That I'd Learned From My Parents, And In Church, And In My Own Heart, And Led Me On My Own Journey Of Discovery.