Apple Has A Culture Of Excellence That

I'd Rather Apple Cannibalize Apple Than Somebody Else Cannibalize Apple.

Most Business Models Have Focused On Self Interest Instead Of User Experience. Those Are The Kinds Of Problems We Solve To Solve.

The Sidelines Are Not Where You Want To Live Your Life. The World Needs You In The Arena!

Our Whole Goal In Life Is To Give You Something You Didn’t Know You Wanted And Then Once You Get It, You Can’t Imagine Your Life Without It… And You Can Count On Apple Doing That.

When I Go Into My Living Room And Turn On The Tv, I Feel Like I Have Gone Backwards In Time By 20 To 30 Years. It's An Area Of Intense Interest. I Can't Say More Than That.