The Sidelines Are Not Where You Want

There's A Mountain Of Information About Us. I Mean There's So Much. Anyway, I'm Not An Intelligence Person. But I Just Look At It And It's A Mountain Of Data.

Price Is Rarely The Most Important Thing. A Cheap Product Might Sell Some Units. Somebody Gets It Home And They Feel Great When They Pay The Money, But Then They Get It Home And Use It And The Joy Is Gone.

Apple Stores Offer The Best Buying Experience And Customer Service On The Planet

Siri Has Proven To Us That People Want To Relate To The Phone In A Different Way.

We're Putting All Of Our Energy Into Making It Right. And We Have Already Had Several Software Updates. We've Got A Huge Plan To Make It Even Better. It Will Get Better And Better Over Time. We Screwed Up. That's The Fact.