I Just Want To Build Great Products.

We Do A Lot Of Things For Reasons Besides Profit Motive. We Want To Leave The World Better Than We Found It.

We're Very Simple People At Apple. We Focus On Making The World's Best Products And Enriching People's Lives.

From Our Point Of View It's Important That Apple Not Be The Developer For The World. We Can't Take All Of Our Energy And All Of Our Care And Finish The Painting, Then Have Someone Else Put Their Name On It.

I Don't Own Encryption, Apple Doesn't Own Encryption. Encryption, As You Know, Is Everywhere. In Fact Some Of Encryption Is Funded By Our Government.

Nobody Wants To Buy Sour Milk.