I Am Who I Am, And I'm

You Want To Be The Pebble In The Pond That Creates The Ripples For Change.

And That's What Everyone At Apple Is Focused On - Pushing Forward And Creating The Future.

I'm Not Targeting Government. I'm Not Saying Hey, I'm Closing It Because I Don't Want To Give You Any Data. I'm Saying That To Protect Out Customers, We Have To Encrypt. And A Side Affect Of That Is, I Don't Have The Data.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

When I Go Into My Living Room And Turn On The Tv, I Feel Like I Have Gone Backwards In Time By 20 To 30 Years. It's An Area Of Intense Interest. I Can't Say More Than That.