You Want To Be The Pebble In

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

Apple Has Lost A Visionary And Creative Genius, And The World Has Lost An Amazing Human Being.

And That's What Everyone At Apple Is Focused On - Pushing Forward And Creating The Future.

There’s Something Very Dangerous Happening In States Across The Country. A Wave Of Legislation, Introduced In More Than Two Dozen States, Would Allow People To Discriminate Against Their Neighbors.

I'm Not Targeting Government. I'm Not Saying Hey, I'm Closing It Because I Don't Want To Give You Any Data. I'm Saying That To Protect Out Customers, We Have To Encrypt. And A Side Affect Of That Is, I Don't Have The Data.