We Are Our Choices. Build Yourself A

It's Perfectly Healthy-encouraged, Even- To Have An Idea Tomorrow That Contradicted Your Idea Today

You Cannot Make A Business Case That You Should Be Who You Are Not

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

One Of The Things That Gets Me Up In The Morning Is Knowing That Customer Expectations Are Always Rising, And I Find That Very Exciting.

If You're Truly Obsessed Over Customers, It'll Cover A Lot Of Errors.