If You're Truly Obsessed Over Customers, It'll

A Company Shouldn't Get Addicted To Being Shiny, Because Shiny Doesn't Last.

But There's So Much Kludge, So Much Terrible Stuff, We Are At The 1908 Hurley Washing Machine Stage With The Internet. That's Where We Are. We Don't Get Our Hair Caught In It, But That's The Level Of Primitiveness Of Where We Are. We're In 1908.

I Don't Know About You, But Most Of My Exchanges With Cashiers Are Not That Meaningful.

If You Never Want To Be Criticized, For Goodness Sake Don't Do Anything New.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.