Vast Numbers Of Human Beings Must Cooperate

The Great Enemy Of Any Attempt To Change Men's Habits Is Inertia. Civilization Is Limited By Intertia.

It Is Sometimes Possible To Change The Attitudes Of Millions But Impossible To Change The Attitude Of One Man.

Small Groups Of Persons Can, And Do, Make The Rest Of Us Think What They Please About A Given Subject. But There Are Usually Proponents And Opponents Of Every Propaganda, Both Of Whom Are Equally Eager To Convince The Majority.

We Are Governed, Our Minds Are Molded, Our Tastes Formed, Our Ideas Suggested, Largely By Men We Have Never Heard Of.

We Govern What The Public Think About.