As Civilization Has Become More Complex, And

In Theory, Everybody Buys The Best And Cheapest Commodities Offered To Him On The Market. In Practice, If Every One Went Around Pricing, And Chemically Testing Before Purchasing, The Dozens Of Soaps Or Fabrics Or Brands Of Bread Which Are For Sale, Economic Life Would Become Hopelessly Jammed.

In Some Departments Of Our Daily Life, In Which We Imagine Ourselves Free Agents, We Are Ruled By Dictators Exercising Great Power.

The Normal School Should Provide For The Training Of The Educator To Make Him Realize That His Is A Twofold Job: Education As A Teacher And Education As A Propagandist.

In The Ethical Sense, Propaganda Bears The Same Relation To Education As To Business Or Politics. It May Be Abused. It May Be Used To Over-advertise An Institution And To Create In The Public Mind Artificial Values. There Can Be No Absolute Guarantee Against Its Misuse.

Propaganda Will Never Die Out. Intelligent Men Must Realize That Propaganda Is The Modern Instrument By Which They Can Fight For Productive Ends And Help To Bring Order Out Of Chaos.