Our Invisible Governors Are, In Many Cases,

This Is An Age Of Mass Production. In The Mass Production Of Materials A Broad Technique Has Been Developed And Applied To Their Distribution. In This Age, Too, There Must Be A Technique For The Mass Distribution Of Ideas.

Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.

The Counsel On Public Relations Is Not An Advertising Man But He Advocates For Advertising Where That Is Indicated. Very Often He Is Called In By An Advertising Agency To Supplement Its Work On Behalf Of A Client. His Work And That Of The Advertising Agency Do Not Conflict With Or Duplicate Each Other.

The Best Defense Against Propaganda: More Propaganda.

It Is Sometimes Possible To Change The Attitudes Of Millions But Impossible To Change The Attitude Of One Man.