Typography Is The Craft Of Endowing Human

Typography Is The Craft Of Endowing Human Language With A Durable Visual Form.

By All Means Break The Rules.

Typographic Style Is Founded Not On Any One Technology Of Typesetting Or Printing, But On The Primitive Yet Subtle Craft Of Writing.

Typography Is To Literature As Musical Performance Is To Composition: An Essential Act Of Interpretation, Full Of Endless Opportunities For Insight Or Obtuseness.

By All Means Break The Rules, And Break Them Beautifully, Deliberately And Well.